EQ insurance : the next phase of growth

• Main Authors: Chin, Mei Yi, Yuen, Wei Wen, Gan, Jeremy Zhi Kai
• Other Authors: Choo Wee Ee Clive
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51555
• Institution: Nanyang Technological University

This case study outlines the strategic, marketing, and organizational issues facing EQI as it continues to grow. The information provided in the case is accurate as at 31st March 2012. From a teaching standpoint, the general insurance industry allows instructors to discuss about companies competing in an undifferentiated market. Readers must think strategically about the restrictions and limitations that small-medium enterprises face as they grow and look for ways to overcome these issues. Beyond limitations of the company, readers should be able to identify the problems of seeking growth in a mature industry. This case illustrates the challenges associated with expansion for a small-and-medium enterprise. It highlights the importance of understanding the market forces of the general insurance industry and also explores human capital and marketing issues. Readers will provide strategic suggestions for the management of EQI after considering all the key information. This case is written by Chin Mei Yi, Jeremy Gan Zhi Kai and Yuen Wei Wen, three undergraduates from the Nanyang Business School, Nanyang Technological University as part of their applied research project (ARP), under the supervision of Clive Choo, a lecturer in the Division of Strategy, Management and Organisation. The purpose of this case is written solely for the purpose of teaching illustration in a strategic management class for undergraduates. It should not be interpreted as the effective or ineffective handling of a business situation. No part of this publication may be copied, stored, transmitted, reproduced, or distributed in any form or medium without the permission of the case writers.