EQ insurance : the next phase of growth

• Main Authors: Chin, Mei Yi, Yuen, Wei Wen, Gan, Jeremy Zhi Kai
• Other Authors: Choo Wee Ee Clive
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51555
• Institution: Nanyang Technological University

This case study outlines the strategic, marketing, and organizational issues facing EQI as it continues to grow. The information provided in the case is accurate as at 31st March 2012. From a teaching standpoint, the general insurance industry allows instructors to discuss about companies com...