Stock market impact of visual and verbal clues from bank CEO interviews on CNBC during financial crisis
This paper investigates how media exposure of CEO via CNBC interviews affects investors’ response and trading behavior during the 08/09 financial crisis period. It had been proven that media coverage is endogenous, and hence we assume that CEOs bears specific intentions for their media appearance. W...
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Main Authors: | , , |
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Format: | Final Year Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51561 |
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Institution: | Nanyang Technological University |
Language: | English |