Stock market impact of visual and verbal clues from bank CEO interviews on CNBC during financial crisis

• Main Authors: Fam, Suen Li, Liew, Siqi, Goh, Hui Min
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51561
• Institution: Nanyang Technological University

This paper investigates how media exposure of CEO via CNBC interviews affects investors’ response and trading behavior during the 08/09 financial crisis period. It had been proven that media coverage is endogenous, and hence we assume that CEOs bears specific intentions for their media appearance. W...