Why people snap : an exploratory study of QR code marketing in Singapore.
QR code has emerged as a refreshing tool in the digital marketing landscape in Singapore over the past year. Its arrival came at an optimal time given Singapore’s high smartphone penetration rate and progressive Information Technology (IT) infrastructure. Despite its novelty as an attraction point a...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2013
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/51568 |
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