A study of the moderating factors for the relationship between poor corporate social responsibility reputation and job pursuit intention of generation Y in Singapore.

• Main Authors: Hu, Jingmin., Lee, Shangwei., Ng, Li Zhu.
• Other Authors: Yeo Chuan Seng, Victor
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51572
• Institution: Nanyang Technological University

This research study aims to investigate the moderating factors affecting the relationship between poor Corporate Social Responsibility (CSR) reputation and the job pursuit intention (JPI) of Singapore Generation Y (“Gen Y”) aged between 17 to 35 years old. This relationship will henceforth be referr...