Investigating generation Y job seekers’ intentions to use social media.

• Main Authors: Foo, Yuke Fong., Lim, Derrick Jing An., Lim, Sylvia Wan Ying.
• Other Authors: Chen Yee Fong, Geraldine
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Management::Personnel management
• Online Access: http://hdl.handle.net/10356/43664
• Institution: Nanyang Technological University

Social media has been gaining popularity in organisations as a recruitment tool due to its benefits and flexible adaptation to the changes in technology and Internet usage patterns. Besides taking into consideration the benefits that social media can offer to organisations, there is a need to consid...