Effects of fancy job titles and pictures in recruitment advertisements.

• Main Authors: Lim, Samantha HuiYing., Ng, Hua Qing., Quek, Angeline Chiew Yi.
• Other Authors: Templer, Klaus-Jurgen
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Personnel management
• Online Access: http://hdl.handle.net/10356/10287
• Institution: Nanyang Technological University

This study postulates that the presence of a Fancy job title or a Picture in a recruitment advertisement has a greater impact on a job seeker’s Job Attitude and Intention to Apply for a job favourably. We used a questionnaire, simulating a recruitment print advertisement page for a Marketing positio...