Effects of fancy job titles and pictures in recruitment advertisements.

Effects of fancy job titles and pictures in recruitment advertisements.

This study postulates that the presence of a Fancy job title or a Picture in a recruitment advertisement has a greater impact on a job seeker’s Job Attitude and Intention to Apply for a job favourably. We used a questionnaire, simulating a recruitment print advertisement page for a Marketing positio...

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Bibliographic Details
Main Authors: Lim, Samantha HuiYing., Ng, Hua Qing., Quek, Angeline Chiew Yi.
Other Authors: Templer, Klaus-Jurgen
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Management::Personnel management
Online Access:http://hdl.handle.net/10356/10287
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10287
record_format dspace
spelling sg-ntu-dr.10356-102872023-05-19T06:16:17Z Effects of fancy job titles and pictures in recruitment advertisements. Lim, Samantha HuiYing. Ng, Hua Qing. Quek, Angeline Chiew Yi. Templer, Klaus-Jurgen Nanyang Business School DRNTU::Business::Management::Personnel management This study postulates that the presence of a Fancy job title or a Picture in a recruitment advertisement has a greater impact on a job seeker’s Job Attitude and Intention to Apply for a job favourably. We used a questionnaire, simulating a recruitment print advertisement page for a Marketing position in the newspapers. The experiment was carried out in a controlled environment on 373 graduating Marketing majors. Participants read a scenario and answered questions regarding Job Attitude and Intention to Apply for four advertisements. 2008-09-24T07:42:00Z 2008-09-24T07:42:00Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10287 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Management::Personnel management
spellingShingle DRNTU::Business::Management::Personnel management
Lim, Samantha HuiYing.
Ng, Hua Qing.
Quek, Angeline Chiew Yi.
Effects of fancy job titles and pictures in recruitment advertisements.
description This study postulates that the presence of a Fancy job title or a Picture in a recruitment advertisement has a greater impact on a job seeker’s Job Attitude and Intention to Apply for a job favourably. We used a questionnaire, simulating a recruitment print advertisement page for a Marketing position in the newspapers. The experiment was carried out in a controlled environment on 373 graduating Marketing majors. Participants read a scenario and answered questions regarding Job Attitude and Intention to Apply for four advertisements.
author2 Templer, Klaus-Jurgen
author_facet Templer, Klaus-Jurgen
Lim, Samantha HuiYing.
Ng, Hua Qing.
Quek, Angeline Chiew Yi.
format Final Year Project
author Lim, Samantha HuiYing.
Ng, Hua Qing.
Quek, Angeline Chiew Yi.
author_sort Lim, Samantha HuiYing.
title Effects of fancy job titles and pictures in recruitment advertisements.
title_short Effects of fancy job titles and pictures in recruitment advertisements.
title_full Effects of fancy job titles and pictures in recruitment advertisements.
title_fullStr Effects of fancy job titles and pictures in recruitment advertisements.
title_full_unstemmed Effects of fancy job titles and pictures in recruitment advertisements.
title_sort effects of fancy job titles and pictures in recruitment advertisements.
publishDate 2008
url http://hdl.handle.net/10356/10287
_version_ 1770566718629871616

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