Intergenerational effect on the brand preference of cosmetics in teenagers
Our research is to investigate the degree of intergenerational effect on teenagers aged 13 to 16 years olds’ brand preferences of cosmetics products in Singapore. We explore this by first testing for the different factors that would lead to high or low intergenerational effect (knowledge of cosmetic...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51588 |
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| Institution: | Nanyang Technological University |
| Language: | English |