Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.

Using demographics, travel-related, research-related and expenditure-related variables, this research paper examines the variables that affect the probability of overspending among Singapore outbound leisure travelers who practice mental accounting and those who do not. The data collected from 314 r...

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Main Authors: Chu, Peng., Leng, Wei Yi., Song, Wanyi Celestine.
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51830
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-518302019-12-10T14:16:46Z Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. Chu, Peng. Leng, Wei Yi. Song, Wanyi Celestine. School of Humanities and Social Sciences Nguyen Duc Quang DRNTU::Social sciences::Economic theory Using demographics, travel-related, research-related and expenditure-related variables, this research paper examines the variables that affect the probability of overspending among Singapore outbound leisure travelers who practice mental accounting and those who do not. The data collected from 314 random survey respondents across different age group and income levels were analyzed using the binary probit models. Our research concluded three findings that are consistent with previous literature on mental accounting and consumer expenditure pattern. Firstly, we found that mental accounting does leads to higher probability of outbound leisure travelers overspending. Secondly, the absence of mental accounting does not lead to higher probability of outbound tourists overspending. Lastly, outbound tourists who practise mental accounting are more likely to overspend as compared to those who do not. Bachelor of Arts 2013-04-11T06:54:36Z 2013-04-11T06:54:36Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51830 en Nanyang Technological University 55 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Economic theory
spellingShingle DRNTU::Social sciences::Economic theory
Chu, Peng.
Leng, Wei Yi.
Song, Wanyi Celestine.
Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.
description Using demographics, travel-related, research-related and expenditure-related variables, this research paper examines the variables that affect the probability of overspending among Singapore outbound leisure travelers who practice mental accounting and those who do not. The data collected from 314 random survey respondents across different age group and income levels were analyzed using the binary probit models. Our research concluded three findings that are consistent with previous literature on mental accounting and consumer expenditure pattern. Firstly, we found that mental accounting does leads to higher probability of outbound leisure travelers overspending. Secondly, the absence of mental accounting does not lead to higher probability of outbound tourists overspending. Lastly, outbound tourists who practise mental accounting are more likely to overspend as compared to those who do not.
author2 School of Humanities and Social Sciences
author_facet School of Humanities and Social Sciences
Chu, Peng.
Leng, Wei Yi.
Song, Wanyi Celestine.
format Final Year Project
author Chu, Peng.
Leng, Wei Yi.
Song, Wanyi Celestine.
author_sort Chu, Peng.
title Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.
title_short Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.
title_full Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.
title_fullStr Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.
title_full_unstemmed Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.
title_sort mental accounting and its impact on outbound leisure traveler’s overspending behavior.
publishDate 2013
url http://hdl.handle.net/10356/51830
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