Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.
Using demographics, travel-related, research-related and expenditure-related variables, this research paper examines the variables that affect the probability of overspending among Singapore outbound leisure travelers who practice mental accounting and those who do not. The data collected from 314 r...
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sg-ntu-dr.10356-518302019-12-10T14:16:46Z Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. Chu, Peng. Leng, Wei Yi. Song, Wanyi Celestine. School of Humanities and Social Sciences Nguyen Duc Quang DRNTU::Social sciences::Economic theory Using demographics, travel-related, research-related and expenditure-related variables, this research paper examines the variables that affect the probability of overspending among Singapore outbound leisure travelers who practice mental accounting and those who do not. The data collected from 314 random survey respondents across different age group and income levels were analyzed using the binary probit models. Our research concluded three findings that are consistent with previous literature on mental accounting and consumer expenditure pattern. Firstly, we found that mental accounting does leads to higher probability of outbound leisure travelers overspending. Secondly, the absence of mental accounting does not lead to higher probability of outbound tourists overspending. Lastly, outbound tourists who practise mental accounting are more likely to overspend as compared to those who do not. Bachelor of Arts 2013-04-11T06:54:36Z 2013-04-11T06:54:36Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51830 en Nanyang Technological University 55 p. application/pdf |
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DRNTU::Social sciences::Economic theory Chu, Peng. Leng, Wei Yi. Song, Wanyi Celestine. Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. |
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Using demographics, travel-related, research-related and expenditure-related variables, this research paper examines the variables that affect the probability of overspending among Singapore outbound leisure travelers who practice mental accounting and those who do not. The data collected from 314 random survey respondents across different age group and income levels were analyzed using the binary probit models. Our research concluded three findings that are consistent with previous literature on mental accounting and consumer expenditure pattern. Firstly, we found that mental accounting does leads to higher probability of outbound leisure travelers overspending. Secondly, the absence of mental accounting does not lead to higher probability of outbound tourists overspending. Lastly, outbound tourists who practise mental accounting are more likely to overspend as compared to those who do not. |
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School of Humanities and Social Sciences |
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School of Humanities and Social Sciences Chu, Peng. Leng, Wei Yi. Song, Wanyi Celestine. |
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Final Year Project |
author |
Chu, Peng. Leng, Wei Yi. Song, Wanyi Celestine. |
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Chu, Peng. |
title |
Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. |
title_short |
Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. |
title_full |
Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. |
title_fullStr |
Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. |
title_full_unstemmed |
Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. |
title_sort |
mental accounting and its impact on outbound leisure traveler’s overspending behavior. |
publishDate |
2013 |
url |
http://hdl.handle.net/10356/51830 |
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1681048629964439552 |