Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.

• Main Authors: Chu, Peng., Leng, Wei Yi., Song, Wanyi Celestine.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Economic theory
• Online Access: http://hdl.handle.net/10356/51830
• Institution: Nanyang Technological University

Using demographics, travel-related, research-related and expenditure-related variables, this research paper examines the variables that affect the probability of overspending among Singapore outbound leisure travelers who practice mental accounting and those who do not. The data collected from 314 r...