Mental accounting and its impact on outbound leisure traveler’s overspending Behavior.

• Main Authors: Chu, Peng., Leng, Wei Yi., Song, Wanyi Celestine.
• 其他作者: School of Humanities and Social Sciences
• 格式: Final Year Project
• 語言: English
• 出版: 2013
• 主題: DRNTU::Social sciences::Economic theory
• 在線閱讀: http://hdl.handle.net/10356/51830

Using demographics, travel-related, research-related and expenditure-related variables, this research paper examines the variables that affect the probability of overspending among Singapore outbound leisure travelers who practice mental accounting and those who do not. The data collected from 314 r...