Market potential of service apartments in Singapore

• Main Authors: Chong, Peiling, Hong, Susan, Teo, Jasmine Cheng Pui
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51843
• Institution: Nanyang Technological University

The concept of service apartment is relatively new in Singapore and the industry has only begun to flourish here recently . Its popularity is evidenced by the doubling in number of such projects over the last decade, bringing the total to about eighteen now. In observing this booming busine...