An investigation of franchising as a business strategy

This research paper attempts to analyse the different aspects of franchising as a business practice in Singapore. An insight to franchising in different aspects in the perspective of franchisors and franchisees is presented. The authors also evaluated the operations and performance of local franchis...

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Bibliographic Details
Main Authors: Chua, Chee Min, Lai, Yun Chong, Lian, Lee Siong
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51890
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Institution: Nanyang Technological University
Language: English