An investigation of franchising as a business strategy

• Main Authors: Chua, Chee Min, Lai, Yun Chong, Lian, Lee Siong
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/51890
• Institution: Nanyang Technological University

This research paper attempts to analyse the different aspects of franchising as a business practice in Singapore. An insight to franchising in different aspects in the perspective of franchisors and franchisees is presented. The authors also evaluated the operations and performance of local franchis...