Factors affecting the sustainability of a franchise system
This study investigated the sustainability of a current franchise system in the Philippines. Variables related to predicting success/performance in the literature (system quality, brand name, age of the franchise chain, franchise outlets ratio, upfront franchise fee, and royalty) were chosen as cruc...
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Format: | text |
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Animo Repository
2019
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Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/9267 |
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Institution: | De La Salle University |