Factors affecting the sustainability of a franchise system

This study investigated the sustainability of a current franchise system in the Philippines. Variables related to predicting success/performance in the literature (system quality, brand name, age of the franchise chain, franchise outlets ratio, upfront franchise fee, and royalty) were chosen as cruc...

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Bibliographic Details
Main Author: Bendo, Mark Vincent B.
Format: text
Published: Animo Repository 2019
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/9267
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Institution: De La Salle University

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