Franchising in Singapore

The purpose of the study is to gain insights into franchising as it is a growing trend in Singapore. This research project addresses the factors that determine the success of franchises in Singapore. It hopes to unravel characteristics that are common to local franchises by segregating t...

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Bibliographic Details
Main Authors: Lim, Kian Tiong, Lim, Diana Yee Fung, Tee, Lit Yong
Other Authors: Toh Thian Ser
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/63754
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Institution: Nanyang Technological University
Language: English