Franchising in Singapore

• Main Authors: Lim, Kian Tiong, Lim, Diana Yee Fung, Tee, Lit Yong
• Other Authors: Toh Thian Ser
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Operations management
• Online Access: http://hdl.handle.net/10356/63754
• Institution: Nanyang Technological University

The purpose of the study is to gain insights into franchising as it is a growing trend in Singapore. This research project addresses the factors that determine the success of franchises in Singapore. It hopes to unravel characteristics that are common to local franchises by segregating t...