Franchising in Singapore : a case study of Bee Cheng Hiang.

• المؤلفون الرئيسيون: Mok, Wynne Pei Chee., Que, Lay Peng., Ong, Ai Peng.
• مؤلفون آخرون: Leong, Choon Chiang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::International business::Retail::Franchises
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10758
• المؤسسة: Nanyang Technological University

The scope of our project encompasses the different aspects of franchising; information of which is derived mainly from our literature review on the books, journals, magazines and other research projects related to the subject. First of all, we provide the background information on franchising- its o...