Franchising in Singapore : a case study of Bee Cheng Hiang.

Franchising in Singapore : a case study of Bee Cheng Hiang.

The scope of our project encompasses the different aspects of franchising; information of which is derived mainly from our literature review on the books, journals, magazines and other research projects related to the subject. First of all, we provide the background information on franchising- its o...

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Main Authors: Mok, Wynne Pei Chee., Que, Lay Peng., Ong, Ai Peng.
Other Authors: Leong, Choon Chiang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::International business::Retail::Franchises
Online Access:http://hdl.handle.net/10356/10758
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10758
record_format dspace
spelling sg-ntu-dr.10356-107582023-05-19T07:23:09Z Franchising in Singapore : a case study of Bee Cheng Hiang. Mok, Wynne Pei Chee. Que, Lay Peng. Ong, Ai Peng. Leong, Choon Chiang Nanyang Business School DRNTU::Business::International business::Retail::Franchises The scope of our project encompasses the different aspects of franchising; information of which is derived mainly from our literature review on the books, journals, magazines and other research projects related to the subject. First of all, we provide the background information on franchising- its origins and the different definitions and types of franchising available- after which we discuss the advantages and disadvantages. 2008-09-24T07:47:11Z 2008-09-24T07:47:11Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10758 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::International business::Retail::Franchises
spellingShingle DRNTU::Business::International business::Retail::Franchises
Mok, Wynne Pei Chee.
Que, Lay Peng.
Ong, Ai Peng.
Franchising in Singapore : a case study of Bee Cheng Hiang.
description The scope of our project encompasses the different aspects of franchising; information of which is derived mainly from our literature review on the books, journals, magazines and other research projects related to the subject. First of all, we provide the background information on franchising- its origins and the different definitions and types of franchising available- after which we discuss the advantages and disadvantages.
author2 Leong, Choon Chiang
author_facet Leong, Choon Chiang
Mok, Wynne Pei Chee.
Que, Lay Peng.
Ong, Ai Peng.
format Final Year Project
author Mok, Wynne Pei Chee.
Que, Lay Peng.
Ong, Ai Peng.
author_sort Mok, Wynne Pei Chee.
title Franchising in Singapore : a case study of Bee Cheng Hiang.
title_short Franchising in Singapore : a case study of Bee Cheng Hiang.
title_full Franchising in Singapore : a case study of Bee Cheng Hiang.
title_fullStr Franchising in Singapore : a case study of Bee Cheng Hiang.
title_full_unstemmed Franchising in Singapore : a case study of Bee Cheng Hiang.
title_sort franchising in singapore : a case study of bee cheng hiang.
publishDate 2008
url http://hdl.handle.net/10356/10758
_version_ 1772829058607874048

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