Franchising in Singapore : a case study of Bee Cheng Hiang.

• Main Authors: Mok, Wynne Pei Chee., Que, Lay Peng., Ong, Ai Peng.
• Other Authors: Leong, Choon Chiang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business::Retail::Franchises
• Online Access: http://hdl.handle.net/10356/10758
• Institution: Nanyang Technological University

The scope of our project encompasses the different aspects of franchising; information of which is derived mainly from our literature review on the books, journals, magazines and other research projects related to the subject. First of all, we provide the background information on franchising- its o...