Franchising in Singapore : a case study of Bee Cheng Hiang.

The scope of our project encompasses the different aspects of franchising; information of which is derived mainly from our literature review on the books, journals, magazines and other research projects related to the subject. First of all, we provide the background information on franchising- its o...

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Bibliographic Details
Main Authors: Mok, Wynne Pei Chee., Que, Lay Peng., Ong, Ai Peng.
Other Authors: Leong, Choon Chiang
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10758
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Institution: Nanyang Technological University