An exploratory study of decentralised shopping in Singapore.
This project has been conceived out of a desire to learn more about consumer shopping behaviour in Singapore which is a relatively unexplored area of research in this part of the world. Specifically, the exploratory study examines how Singaporean shoppers respond to the newly-built major retailing c...
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Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51907 |
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Institution: | Nanyang Technological University |
Language: | English |
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