An exploratory study of decentralised shopping in Singapore.

This project has been conceived out of a desire to learn more about consumer shopping behaviour in Singapore which is a relatively unexplored area of research in this part of the world. Specifically, the exploratory study examines how Singaporean shoppers respond to the newly-built major retailing c...

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Bibliographic Details
Main Authors: Chua, Dan Kok Leong., Khoo, Wei Khong., Seow, David Chin Kok.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51907
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Institution: Nanyang Technological University
Language: English
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