An exploratory study of decentralised shopping in Singapore.

• Main Authors: Chua, Dan Kok Leong., Khoo, Wei Khong., Seow, David Chin Kok.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51907
• Institution: Nanyang Technological University

This project has been conceived out of a desire to learn more about consumer shopping behaviour in Singapore which is a relatively unexplored area of research in this part of the world. Specifically, the exploratory study examines how Singaporean shoppers respond to the newly-built major retailing c...