Exploratory study : the influence of brand recognition on retail store image.

• المؤلفون الرئيسيون: Chng, Huiju., Lin, Ximan., Yeo, Jolene Siew Woon.
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9788
• المؤسسة: Nanyang Technological University

Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment wi...