Exploratory study : the influence of brand recognition on retail store image.

Exploratory study : the influence of brand recognition on retail store image.

Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment wi...

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Bibliographic Details
Main Authors: Chng, Huiju., Lin, Ximan., Yeo, Jolene Siew Woon.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9788
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9788
record_format dspace
spelling sg-ntu-dr.10356-97882023-05-19T06:09:02Z Exploratory study : the influence of brand recognition on retail store image. Chng, Huiju. Lin, Ximan. Yeo, Jolene Siew Woon. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment with the presence/absence of an anchor brand. 2008-09-24T07:36:22Z 2008-09-24T07:36:22Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9788 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Chng, Huiju.
Lin, Ximan.
Yeo, Jolene Siew Woon.
Exploratory study : the influence of brand recognition on retail store image.
description Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment with the presence/absence of an anchor brand.
author2 Low, Peter Issac Siow Siam
author_facet Low, Peter Issac Siow Siam
Chng, Huiju.
Lin, Ximan.
Yeo, Jolene Siew Woon.
format Final Year Project
author Chng, Huiju.
Lin, Ximan.
Yeo, Jolene Siew Woon.
author_sort Chng, Huiju.
title Exploratory study : the influence of brand recognition on retail store image.
title_short Exploratory study : the influence of brand recognition on retail store image.
title_full Exploratory study : the influence of brand recognition on retail store image.
title_fullStr Exploratory study : the influence of brand recognition on retail store image.
title_full_unstemmed Exploratory study : the influence of brand recognition on retail store image.
title_sort exploratory study : the influence of brand recognition on retail store image.
publishDate 2008
url http://hdl.handle.net/10356/9788
_version_ 1770567363741089792

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