Exploratory study : the influence of brand recognition on retail store image.

• Main Authors: Chng, Huiju., Lin, Ximan., Yeo, Jolene Siew Woon.
• 其他作者: Low, Peter Issac Siow Siam
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/9788
• 機構: Nanyang Technological University

Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment wi...