Pro-social behaviour and social networks in charitable giving : a field experiment in NTU.

• Main Authors: Chen, Yiling., Wong, Da Hong., Yong, Jeryle Wei Lun.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Economic theory::Public finance; DRNTU::Social sciences::Sociology::Social influence
• Online Access: http://hdl.handle.net/10356/51917
• Institution: Nanyang Technological University

Pro-social behaviour consists of actions which benefit other people or society as a whole. Instances of this may be helping, sharing, donating and volunteering. A field experiment was conducted, and this paper confirms that pro-social behaviour prevails in the presence of high levels of social infor...