Pro-social behaviour and social networks in charitable giving : a field experiment in NTU.

Pro-social behaviour and social networks in charitable giving : a field experiment in NTU.

Pro-social behaviour consists of actions which benefit other people or society as a whole. Instances of this may be helping, sharing, donating and volunteering. A field experiment was conducted, and this paper confirms that pro-social behaviour prevails in the presence of high levels of social infor...

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Bibliographic Details
Main Authors: Chen, Yiling., Wong, Da Hong., Yong, Jeryle Wei Lun.
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project
Language:English
Published: 2013
Subjects:
DRNTU::Social sciences::Economic theory::Public finance
DRNTU::Social sciences::Sociology::Social influence
Online Access:http://hdl.handle.net/10356/51917
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Institution: Nanyang Technological University
Language: English
Description
Summary:Pro-social behaviour consists of actions which benefit other people or society as a whole. Instances of this may be helping, sharing, donating and volunteering. A field experiment was conducted, and this paper confirms that pro-social behaviour prevails in the presence of high levels of social information and pressure. It is observed that donors subjected to high social information donated more than those who were subjected to low levels of social information. It is also confirmed that the probability of donation was also higher when donors were subjected to high levels of social information.

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