American Express from a strategic perspective.
In the recent few years, in a bid to increase income, AmEx has diversified its businesses through prepaid cards, targeting the mass market, engaging small business owners and various social media strategy. While these strategies have been successful in generating record profits for the company, the...
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sg-ntu-dr.10356-519422023-05-19T06:09:03Z American Express from a strategic perspective. Tan, Wei Li. Wong, Jia Qing. Ong, Alvin Wee Kian. Wan Chew Yoong Nanyang Business School DRNTU::Business In the recent few years, in a bid to increase income, AmEx has diversified its businesses through prepaid cards, targeting the mass market, engaging small business owners and various social media strategy. While these strategies have been successful in generating record profits for the company, the question remains on whether it is the right long term strategy. AmEx is also facing considerable threats on several fronts. The proliferation of near field communication technology has brought about new ways of making payment, and that one day AmEx's credit cards might one day turn obsolete. In a landscape once dominated by the big 3 payment networks: Visa, MasterCard and AmEx, China’s emergence as a major economy has brought about a new player that is rapidly gaining market share: China UnionPay. The shift from traditional in-store shopping towards e-commerce has caught many retailers off-guard. Given that AmEx earns its fees from retailers when people use AmEx’s cards to purchase in-store, AmEx will be hit considerably if it doesn’t have a well-sound strategy to adapt to e-commerce. Beyond the record earnings is a company that is facing threats on all fronts, and these problems are just the tip of the iceberg. In this report we will be examining the issues that AmEx is facing, and propose future strategies. BUSINESS 2013-04-18T03:46:14Z 2013-04-18T03:46:14Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51942 en Nanyang Technological University 71 p. application/pdf |
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DRNTU::Business Tan, Wei Li. Wong, Jia Qing. Ong, Alvin Wee Kian. American Express from a strategic perspective. |
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In the recent few years, in a bid to increase income, AmEx has diversified its businesses through prepaid cards, targeting the mass market, engaging small business owners and various social media strategy. While these strategies have been successful in generating record profits for the company, the question remains on whether it is the right long term strategy.
AmEx is also facing considerable threats on several fronts. The proliferation of near field communication technology has brought about new ways of making payment, and that one day AmEx's credit cards might one day turn obsolete. In a landscape once dominated by the big 3 payment networks: Visa, MasterCard and AmEx, China’s emergence as a major economy has brought about a new player that is rapidly gaining market share: China UnionPay. The shift from traditional in-store shopping towards e-commerce has caught many retailers off-guard. Given that AmEx earns its fees from retailers when people use AmEx’s cards to purchase in-store, AmEx will be hit considerably if it doesn’t have a well-sound strategy to adapt to e-commerce. Beyond the record earnings is a company that is facing threats on all fronts, and these problems are just the tip of the iceberg.
In this report we will be examining the issues that AmEx is facing, and propose future strategies. |
author2 |
Wan Chew Yoong |
author_facet |
Wan Chew Yoong Tan, Wei Li. Wong, Jia Qing. Ong, Alvin Wee Kian. |
format |
Final Year Project |
author |
Tan, Wei Li. Wong, Jia Qing. Ong, Alvin Wee Kian. |
author_sort |
Tan, Wei Li. |
title |
American Express from a strategic perspective. |
title_short |
American Express from a strategic perspective. |
title_full |
American Express from a strategic perspective. |
title_fullStr |
American Express from a strategic perspective. |
title_full_unstemmed |
American Express from a strategic perspective. |
title_sort |
american express from a strategic perspective. |
publishDate |
2013 |
url |
http://hdl.handle.net/10356/51942 |
_version_ |
1770565837009190912 |