American Express from a strategic perspective.

In the recent few years, in a bid to increase income, AmEx has diversified its businesses through prepaid cards, targeting the mass market, engaging small business owners and various social media strategy. While these strategies have been successful in generating record profits for the company, the...

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Main Authors: Tan, Wei Li., Wong, Jia Qing., Ong, Alvin Wee Kian.
Other Authors: Wan Chew Yoong
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51942
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-519422023-05-19T06:09:03Z American Express from a strategic perspective. Tan, Wei Li. Wong, Jia Qing. Ong, Alvin Wee Kian. Wan Chew Yoong Nanyang Business School DRNTU::Business In the recent few years, in a bid to increase income, AmEx has diversified its businesses through prepaid cards, targeting the mass market, engaging small business owners and various social media strategy. While these strategies have been successful in generating record profits for the company, the question remains on whether it is the right long term strategy. AmEx is also facing considerable threats on several fronts. The proliferation of near field communication technology has brought about new ways of making payment, and that one day AmEx's credit cards might one day turn obsolete. In a landscape once dominated by the big 3 payment networks: Visa, MasterCard and AmEx, China’s emergence as a major economy has brought about a new player that is rapidly gaining market share: China UnionPay. The shift from traditional in-store shopping towards e-commerce has caught many retailers off-guard. Given that AmEx earns its fees from retailers when people use AmEx’s cards to purchase in-store, AmEx will be hit considerably if it doesn’t have a well-sound strategy to adapt to e-commerce. Beyond the record earnings is a company that is facing threats on all fronts, and these problems are just the tip of the iceberg. In this report we will be examining the issues that AmEx is facing, and propose future strategies. BUSINESS 2013-04-18T03:46:14Z 2013-04-18T03:46:14Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51942 en Nanyang Technological University 71 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Tan, Wei Li.
Wong, Jia Qing.
Ong, Alvin Wee Kian.
American Express from a strategic perspective.
description In the recent few years, in a bid to increase income, AmEx has diversified its businesses through prepaid cards, targeting the mass market, engaging small business owners and various social media strategy. While these strategies have been successful in generating record profits for the company, the question remains on whether it is the right long term strategy. AmEx is also facing considerable threats on several fronts. The proliferation of near field communication technology has brought about new ways of making payment, and that one day AmEx's credit cards might one day turn obsolete. In a landscape once dominated by the big 3 payment networks: Visa, MasterCard and AmEx, China’s emergence as a major economy has brought about a new player that is rapidly gaining market share: China UnionPay. The shift from traditional in-store shopping towards e-commerce has caught many retailers off-guard. Given that AmEx earns its fees from retailers when people use AmEx’s cards to purchase in-store, AmEx will be hit considerably if it doesn’t have a well-sound strategy to adapt to e-commerce. Beyond the record earnings is a company that is facing threats on all fronts, and these problems are just the tip of the iceberg. In this report we will be examining the issues that AmEx is facing, and propose future strategies.
author2 Wan Chew Yoong
author_facet Wan Chew Yoong
Tan, Wei Li.
Wong, Jia Qing.
Ong, Alvin Wee Kian.
format Final Year Project
author Tan, Wei Li.
Wong, Jia Qing.
Ong, Alvin Wee Kian.
author_sort Tan, Wei Li.
title American Express from a strategic perspective.
title_short American Express from a strategic perspective.
title_full American Express from a strategic perspective.
title_fullStr American Express from a strategic perspective.
title_full_unstemmed American Express from a strategic perspective.
title_sort american express from a strategic perspective.
publishDate 2013
url http://hdl.handle.net/10356/51942
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