Case study of PSA : from a strategic perspective

• Main Authors: Jang, Eugene Wei Hui, Lim, Larry Wenhui, Say, Olivia Li Ying
• Other Authors: Wan, Chew Yoong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Leadership
• Online Access: http://hdl.handle.net/10356/10205
• Institution: Nanyang Technological University

The essence of this paper is a case study on PSA from a strategic perspective. In doing so, industry and company analyses are conducted. Current issues relevant to PSA are also being addressed. the co-opetition concept is applied as a strategic option. Finally, possible future scenarios that are lik...