A study on the profile of deparment store shoppers in Singapore.

• Main Authors: Goh, Fan Ling., Law, Sheryl Ya Chek., Tan, Joan Ze Min.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51950
• Institution: Nanyang Technological University

The retail scene in Singapore is sluggish since the beginning of 1992. With the intense competition, high business costs, and changing consumers’ shopping habits, many department stores have suffered whopping net losses. Therefore, it is important for the stores’ management to understand the needs o...