The effect of hierarchy on charitable giving : experimental evidence from a university donation campaign
There is substantial belief that peer effects play an important role in charitable giving, but there is minimal evidence on how the giving of followers is affected by how much their leaders are donating. The caveat we would like to put on our readers’ minds is - would you donate more or less than yo...
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sg-ntu-dr.10356-521172019-12-10T11:34:14Z The effect of hierarchy on charitable giving : experimental evidence from a university donation campaign Xu, Jiaxin Neo, Tian Hao Wan, Albin Yiwei Huang, Jasmine Jiawei Zhang Ji Peng School of Humanities and Social Sciences DRNTU::Social sciences::Psychology::Behaviorism DRNTU::Social sciences::Economic theory::Microeconomics There is substantial belief that peer effects play an important role in charitable giving, but there is minimal evidence on how the giving of followers is affected by how much their leaders are donating. The caveat we would like to put on our readers’ minds is - would you donate more or less than your leader? We answer this question by conducting a field experiment in a target academic university in Singapore, and our results show that by revealing the identity of the leader and the amount donated to the follower, hierarchy effect actually acts as a ceiling and reduces giving. Additionally, we found evidence of positive social reference effect on follower’s giving, meaning that donors donate more when the social reference level increases. We also explore into the strength of peer effect in the context of a school, and find no evidence that peer effect actually plays an important role in improving giving. Bachelor of Arts 2013-04-22T09:03:09Z 2013-04-22T09:03:09Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/52117 en Nanyang Technological University 42 p. application/pdf |
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DRNTU::Social sciences::Psychology::Behaviorism DRNTU::Social sciences::Economic theory::Microeconomics Xu, Jiaxin Neo, Tian Hao Wan, Albin Yiwei Huang, Jasmine Jiawei The effect of hierarchy on charitable giving : experimental evidence from a university donation campaign |
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There is substantial belief that peer effects play an important role in charitable giving, but there is minimal evidence on how the giving of followers is affected by how much their leaders are donating. The caveat we would like to put on our readers’ minds is - would you donate more or less than your leader? We answer this question by conducting a field experiment in a target academic university in Singapore, and our results show that by revealing the identity of the leader and the amount donated to the follower, hierarchy effect actually acts as a ceiling and reduces giving. Additionally, we found evidence of positive social reference effect on follower’s giving, meaning that donors donate more when the social reference level increases. We also explore into the strength of peer effect in the context of a school, and find no evidence that peer effect actually plays an important role in improving giving. |
author2 |
Zhang Ji Peng |
author_facet |
Zhang Ji Peng Xu, Jiaxin Neo, Tian Hao Wan, Albin Yiwei Huang, Jasmine Jiawei |
format |
Final Year Project |
author |
Xu, Jiaxin Neo, Tian Hao Wan, Albin Yiwei Huang, Jasmine Jiawei |
author_sort |
Xu, Jiaxin |
title |
The effect of hierarchy on charitable giving : experimental evidence from a university donation campaign |
title_short |
The effect of hierarchy on charitable giving : experimental evidence from a university donation campaign |
title_full |
The effect of hierarchy on charitable giving : experimental evidence from a university donation campaign |
title_fullStr |
The effect of hierarchy on charitable giving : experimental evidence from a university donation campaign |
title_full_unstemmed |
The effect of hierarchy on charitable giving : experimental evidence from a university donation campaign |
title_sort |
effect of hierarchy on charitable giving : experimental evidence from a university donation campaign |
publishDate |
2013 |
url |
http://hdl.handle.net/10356/52117 |
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1681039187478839296 |