The effect of hierarchy on charitable giving : experimental evidence from a university donation campaign

• Main Authors: Xu, Jiaxin, Neo, Tian Hao, Wan, Albin Yiwei, Huang, Jasmine Jiawei
• Other Authors: Zhang Ji Peng
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Psychology::Behaviorism; DRNTU::Social sciences::Economic theory::Microeconomics
• Online Access: http://hdl.handle.net/10356/52117
• Institution: Nanyang Technological University

There is substantial belief that peer effects play an important role in charitable giving, but there is minimal evidence on how the giving of followers is affected by how much their leaders are donating. The caveat we would like to put on our readers’ minds is - would you donate more or less than yo...