The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) – a satirical social commentary on narcissistic parents and their ‘Trophy Kids’ in Singapore society.
My final year project Strive for The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) is a reaction to the rising trend of narcissistic parenting in Singapore – a worrying phenomenon that is often denied, or simply dismissed as kiasuism2 and a right by the perpetrators. My...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Online Access: | http://hdl.handle.net/10356/52321 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | My final year project Strive for The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) is a reaction to the rising trend of narcissistic parenting in Singapore – a worrying phenomenon that is often denied, or simply dismissed as kiasuism2 and a right by the perpetrators.
My observations and research prompted me to create The Bureaucracy for the Recognition of Achievement and Greatness: an exploration of graphic design as social commentary; via a creative satirical campaign targeting the issue of narcissistic parenting in Singapore. Focusing on narcissistic parents’ obsession with the quantifiable achievement of their kids, and the questionable motives of such a quest, the B.R.A.G is a pseudo company that not only highlights the over-achiever mentality but also encourages the brazen public display of it. |
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