The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) – a satirical social commentary on narcissistic parents and their ‘Trophy Kids’ in Singapore society.

• Main Author: Lim, Jonathan Wei.
• Other Authors: Michael Thaddeus Tan Koon Boon
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Visual arts and music
• Online Access: http://hdl.handle.net/10356/52321
• Institution: Nanyang Technological University

My final year project Strive for The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) is a reaction to the rising trend of narcissistic parenting in Singapore – a worrying phenomenon that is often denied, or simply dismissed as kiasuism2 and a right by the perpetrators. My observations and research prompted me to create The Bureaucracy for the Recognition of Achievement and Greatness: an exploration of graphic design as social commentary; via a creative satirical campaign targeting the issue of narcissistic parenting in Singapore. Focusing on narcissistic parents’ obsession with the quantifiable achievement of their kids, and the questionable motives of such a quest, the B.R.A.G is a pseudo company that not only highlights the over-achiever mentality but also encourages the brazen public display of it.