Grafficity.
GRAFFICITY is a student-led social campaign that encourages creative expression in a controlled public environment—to unleash one’s potential, and to nurture Singapore’s graffiti and street art scene. Through the use of daring, captivating visuals and positive imagery in street art and graffiti,...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Online Access: | http://hdl.handle.net/10356/52444 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | GRAFFICITY is a student-led social campaign that encourages creative expression in a controlled public environment—to unleash one’s potential, and to nurture Singapore’s graffiti and street art scene.
Through the use of daring, captivating visuals and positive imagery in street art and graffiti, the campaign aims to reach the younger generation in Singapore, exposed to these sites of personal expression and various avenues of both online and offline media.
By developing a social campaign using graffiti and street art in a more contemporary setting, not so much as a ‘social protest’ but rather, a ‘social encouragement’ with its positive messages and imagery, we hope to cultivate an adventurous attitude among our youths, empowering them to lead happier, more satisfied lives.
Furthermore, we hope to show graffiti and Singapore’s street art scene in a positive light—which like other countries and cities, such as Berlin, Spain, Brazil, Japan, and New York, celebrate graffiti as public art; one that is beneficial to the community and is good for society. |
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