Grafficity.

GRAFFICITY is a student-led social campaign that encourages creative expression in a controlled public environment—to unleash one’s potential, and to nurture Singapore’s graffiti and street art scene. Through the use of daring, captivating visuals and positive imagery in street art and graffiti,...

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Main Author: Alapide, Neil Brian R.
Other Authors: Astrid Al Mkhlaafy
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/52444
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-524442019-12-10T11:08:36Z Grafficity. Alapide, Neil Brian R. Astrid Al Mkhlaafy School of Art, Design and Media DRNTU::Visual arts and music::Drawing, design and illustration GRAFFICITY is a student-led social campaign that encourages creative expression in a controlled public environment—to unleash one’s potential, and to nurture Singapore’s graffiti and street art scene. Through the use of daring, captivating visuals and positive imagery in street art and graffiti, the campaign aims to reach the younger generation in Singapore, exposed to these sites of personal expression and various avenues of both online and offline media. By developing a social campaign using graffiti and street art in a more contemporary setting, not so much as a ‘social protest’ but rather, a ‘social encouragement’ with its positive messages and imagery, we hope to cultivate an adventurous attitude among our youths, empowering them to lead happier, more satisfied lives. Furthermore, we hope to show graffiti and Singapore’s street art scene in a positive light—which like other countries and cities, such as Berlin, Spain, Brazil, Japan, and New York, celebrate graffiti as public art; one that is beneficial to the community and is good for society. Bachelor of Fine Arts 2013-05-09T02:52:32Z 2013-05-09T02:52:32Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/52444 en Nanyang Technological University 40 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Visual arts and music::Drawing, design and illustration
spellingShingle DRNTU::Visual arts and music::Drawing, design and illustration
Alapide, Neil Brian R.
Grafficity.
description GRAFFICITY is a student-led social campaign that encourages creative expression in a controlled public environment—to unleash one’s potential, and to nurture Singapore’s graffiti and street art scene. Through the use of daring, captivating visuals and positive imagery in street art and graffiti, the campaign aims to reach the younger generation in Singapore, exposed to these sites of personal expression and various avenues of both online and offline media. By developing a social campaign using graffiti and street art in a more contemporary setting, not so much as a ‘social protest’ but rather, a ‘social encouragement’ with its positive messages and imagery, we hope to cultivate an adventurous attitude among our youths, empowering them to lead happier, more satisfied lives. Furthermore, we hope to show graffiti and Singapore’s street art scene in a positive light—which like other countries and cities, such as Berlin, Spain, Brazil, Japan, and New York, celebrate graffiti as public art; one that is beneficial to the community and is good for society.
author2 Astrid Al Mkhlaafy
author_facet Astrid Al Mkhlaafy
Alapide, Neil Brian R.
format Final Year Project
author Alapide, Neil Brian R.
author_sort Alapide, Neil Brian R.
title Grafficity.
title_short Grafficity.
title_full Grafficity.
title_fullStr Grafficity.
title_full_unstemmed Grafficity.
title_sort grafficity.
publishDate 2013
url http://hdl.handle.net/10356/52444
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