Makan mantra : an initiative to reduce food waste in Singapore.

• Main Authors: Beh, Willy Wei Hong., Lim, Isabelle Qian Hui., Lim, Rachel Hui Ping., Tang, Glenda Ying Ying.
• Other Authors: Yeoh Kok Cheow
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/52583
• Institution: Nanyang Technological University

Makan mantra is a strategic communications campaign undertaken by four final year students from the Wee Kim Wee School of Communication and Information at Nanyang Technological University. It is the first student-led campaign to partner 13 Food & Beverage (F&B) businesses to reduce food wast...