Tastes of yesteryear.

• Main Authors: Cher, Clement Jia Hui., Lee, Cedrick Min Jie., Ngieng, Eunice Shi Hui., Ong, Andrew Zhong Yi.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/52586
• Institution: Nanyang Technological University

This paper presents the “Tastes of Yesteryear” project, which aims to raise awareness on the importance of Singapore’s food heritage and encourage its preservation among Singaporean youth aged 18 – 25. The multi-cultural nature of Singapore has given birth to a unique food culture that has come to c...