Savvy silvers : a campaign to teach senior citizens aged 50 and above learn how to use their smartphones efficiently and subsequently, independently

• Main Authors: Teo, Elissa Shiting, Ong, Isadora Min Li, Goh, Jaime Shi Hui, Sai, Fengjia
• Other Authors: Kairiah Mohd Tamin
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/66838
• Institution: Nanyang Technological University

Savvy Silvers is a campaign to help senior citizens aged 50 and above learn how to use their smartphones efficiently, and subsequently, independently. It also aimed to dispel fear and increase confidence for senior citizens who are still hesitant about embracing smartphone technology. Savvy Silvers...