The effect of prosocial background music on prosocial behavior.

• Main Author: Cindy.
• Other Authors: Qiu Lin
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/52739
• Institution: Nanyang Technological University

A lot of studies have been done on the effects of media on people‟s behavior. But, unfortunately, amongst them, only a few studies have tried to test the effect of the unconscious processing of the media exposure on the resulting social behavior by using it as a background stimulus. In that...