The Singaporean fairytale : a fertility education campaign to educate Singaporean young adults on the importance of understanding their fertility health.

The Singaporean fairytale : a fertility education campaign to educate Singaporean young adults on the importance of understanding their fertility health.

This paper presents “The Singaporean Fairytale”, a fertility awareness and education public communication campaign by four final year students from the Wee Kim Wee School of Communication and Information. Aimed at young adults aged 21- 30, the campaign hopes to empower them with fertilit...

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Bibliographic Details
Main Authors: Chan, Luo Er., Quek, Joanne., Wang, Wilson Liang Yau., Chung, Hannah Ai Rong.
Other Authors: Lee Chun Wah
Format: Final Year Project
Language:English
Published: 2013
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/52936
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Institution: Nanyang Technological University
Language: English
Description
Summary:This paper presents “The Singaporean Fairytale”, a fertility awareness and education public communication campaign by four final year students from the Wee Kim Wee School of Communication and Information. Aimed at young adults aged 21- 30, the campaign hopes to empower them with fertility knowledge to help them make more informed decisions towards future family planning. The creative concept of using fairytales gives the campaign a holistic approach where related issues such as marriage, family and personal choices are discussed. The report includes a summary of research that shaped the strategy, detailed presentation of the execution and evaluation of the overall outcome.

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