Role of perception cross-cultural communication.

• Main Authors: Herwani Ahmat., Lee, Liang Leng., Ong, Adeline Li Ching.
• Other Authors: Tan Joo Seng
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/53066
• Institution: Nanyang Technological University

The fundamental question that we tried to answer with this study was how differing perceptions of culture could constitute to a cross-cultural communication barrier. To start off, we compared two significantly different cultures, that of America and Singapore, where differing perceptions prevailed....