Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.

• المؤلفون الرئيسيون: Foo, Lee Hoon., Foo, Yee Ching., Ko, Zi Yang.
• مؤلفون آخرون: Simmons, Lee Chadwick
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::General::Moral and ethical aspects
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8628
• المؤسسة: Nanyang Technological University

This study seeks to investigate whether Asians/Westerners perceive Asians/Westerners to be more suitable for sexual-appeal ads, sexier, classier and have stronger sex appeal. We will examine the influence of culture, ethnicity of the sexual image and gender on consumers’ perceptions towards sexual-a...