Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.

Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.

This study seeks to investigate whether Asians/Westerners perceive Asians/Westerners to be more suitable for sexual-appeal ads, sexier, classier and have stronger sex appeal. We will examine the influence of culture, ethnicity of the sexual image and gender on consumers’ perceptions towards sexual-a...

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Bibliographic Details
Main Authors: Foo, Lee Hoon., Foo, Yee Ching., Ko, Zi Yang.
Other Authors: Simmons, Lee Chadwick
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::General::Moral and ethical aspects
Online Access:http://hdl.handle.net/10356/8628
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Institution: Nanyang Technological University
Description
Summary:This study seeks to investigate whether Asians/Westerners perceive Asians/Westerners to be more suitable for sexual-appeal ads, sexier, classier and have stronger sex appeal. We will examine the influence of culture, ethnicity of the sexual image and gender on consumers’ perceptions towards sexual-appeal ads.

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