Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.

• Main Authors: Foo, Lee Hoon., Foo, Yee Ching., Ko, Zi Yang.
• Other Authors: Simmons, Lee Chadwick
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Moral and ethical aspects
• Online Access: http://hdl.handle.net/10356/8628
• Institution: Nanyang Technological University

This study seeks to investigate whether Asians/Westerners perceive Asians/Westerners to be more suitable for sexual-appeal ads, sexier, classier and have stronger sex appeal. We will examine the influence of culture, ethnicity of the sexual image and gender on consumers’ perceptions towards sexual-a...