Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.

This study seeks to investigate whether Asians/Westerners perceive Asians/Westerners to be more suitable for sexual-appeal ads, sexier, classier and have stronger sex appeal. We will examine the influence of culture, ethnicity of the sexual image and gender on consumers’ perceptions towards sexual-a...

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Bibliographic Details
Main Authors:	Foo, Lee Hoon., Foo, Yee Ching., Ko, Zi Yang.
Other Authors:	Simmons, Lee Chadwick
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General::Moral and ethical aspects
Online Access:	http://hdl.handle.net/10356/8628
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8628
record_format	dspace
spelling	sg-ntu-dr.10356-86282023-05-19T05:41:39Z Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads. Foo, Lee Hoon. Foo, Yee Ching. Ko, Zi Yang. Simmons, Lee Chadwick Nanyang Business School DRNTU::Business::General::Moral and ethical aspects This study seeks to investigate whether Asians/Westerners perceive Asians/Westerners to be more suitable for sexual-appeal ads, sexier, classier and have stronger sex appeal. We will examine the influence of culture, ethnicity of the sexual image and gender on consumers’ perceptions towards sexual-appeal ads. 2008-09-24T07:23:19Z 2008-09-24T07:23:19Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8628 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::Moral and ethical aspects
spellingShingle	DRNTU::Business::General::Moral and ethical aspects Foo, Lee Hoon. Foo, Yee Ching. Ko, Zi Yang. Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.
description	This study seeks to investigate whether Asians/Westerners perceive Asians/Westerners to be more suitable for sexual-appeal ads, sexier, classier and have stronger sex appeal. We will examine the influence of culture, ethnicity of the sexual image and gender on consumers’ perceptions towards sexual-appeal ads.
author2	Simmons, Lee Chadwick
author_facet	Simmons, Lee Chadwick Foo, Lee Hoon. Foo, Yee Ching. Ko, Zi Yang.
format	Final Year Project
author	Foo, Lee Hoon. Foo, Yee Ching. Ko, Zi Yang.
author_sort	Foo, Lee Hoon.
title	Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.
title_short	Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.
title_full	Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.
title_fullStr	Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.
title_full_unstemmed	Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.
title_sort	cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.
publishDate	2008
url	http://hdl.handle.net/10356/8628
_version_	1770564096712769536

Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.

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