Effects of product reviews on purchase intention : online shopping from a presence perspective.

• Main Author: He, Xiaoyu.
• Other Authors: Hao Xiaoming
• Format: Theses and Dissertations
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/54846
• Institution: Nanyang Technological University

Business-to-consumer (B2C) online retailing is becoming more and more popular among Chinese consumers. With the rise of online fraud, there is an increasing need for consumers to reduce the potential risks with online purchase. Research shows that consumer product reviews (CPRs), as a form of electr...